Some people think that just by being in business they will get clients or customers. Will come to write the theory that "if they build it." It is rare that way. If you do not let people know about your business, not only do you lose, but they do. Every entrepreneur and solo-professional needs to understand that the importance of marketing.
My city was an election for the City with representatives in April. I live in a bedroom community and the local newspaperhad recently reported that there are not enough candidates elected to the city meeting the required number to. The city was also the decrease of as many meetings with their representatives from the city because it seemed so few.
Shortly before the election, I have a flyer under my door in the request for a vote. The woman was why she wanted to be elected clear. She explained her qualifications and she also explains how to write in her name because her name was not on the ballot.
I admiredrecognized their courage, their name and in fact, vote for them. Voter turnout was light as you might expect, and she received 15 votes, but she was elected.
In discussing this with my neighbor, was the one the flyer under my door, he told me that at the last minute decided to run her husband. Since he did not "campaign", he was not elected. My comment was my neighbor: "I wish I had known I would have voted for him."
What do people a disservice if they have something to offer thatanother would be an advantage, but they do not let others know!
If you understand the importance of marketing? Is your marketing like the woman or the man in this story? Both were qualified for the position they sought. One held a secret and she turned and made an application before the vote. Are you people know about your practice or to keep it a secret?
Many shy away from marketing because they think they are being intrusive, or thatThey seem desperate. In fact, they are more like the man in my story. Think of marketing as a way of people who really need your services about what you offer to receive.
Like my neighbor came in this marketing effort to get? He happened to be having coffee at a local coffee shop when a friend with his coffee with her friend. His friend, the friend was the candidate. The candidate asked my neighbors, their support and he offered to help by questioning hisNeighborhood. She gave him some flyers.
Marketing can be so easy. Notice what happened here. It's about relationships. My neighbor met the candidates through a friend. I knew the woman from other organizations. They would see how many people you know and your marketing campaign can begin with them be surprised.
Of course you can not be your friends in your target market, but can someone in your audience, or is someone who could be a referral source for knowledgeThem. It is said that everyone knows about 250 people and each of them white, 250, etc.
Marketing can be as simple as tapping your social network and people ask for help. The importance of marketing for any business venture must not be underestimated.
Take Action
1. Who are your 250? Have you told them what are you doing? Start with where you feel most comfortable and begin with the first call to them.
2. Use your elevator speech when making contact with them.http://www.asparker.com/rts0507.html
3. Practice examples of how you use your strengths in job situations. Sometimes it is enough to express something you can get on the complaints. Practice your listening to someone after you have done it alone for a while.
4. Tip: Create your own LinkedIn network http://www.linkedin.com People who do this I can add to their network.
