Law Firm Marketing: Numbers You Need to Know

Law firms of all sizes need to look at three numbers to determine the overall health of the firms marketing efforts. Those numbers are: 1). The client lifetime value for each client that works with the firm. 2). The return on investment of the firms marketing dollars 3). The average cost of acquisition of a new client. This video describes what those numbers are and why they are useful to your law firm. It is instructive for solo attorneys as well as large law firms. For more information on ...



http://www.youtube.com/watch?v=tb1f2df36NM&hl=en