Today one of the hottest trends on the Internet and e-commerce is to use video on your website can be presented - to be used as a product of his strongest traits demonstrate and display more references. Has, in recent years to gain traction video not so much because they are largely ignored by the search engines. So folks, has changed the game.
Google Universal Search blends video format as well as blogs, news, maps and other vertical search content in the results. Videois that content is now searchable. The other key trend is the growth of video and broadband communications. Use as a result, advertisers, marketers and e-tailers more video-based content. And with the popularity of YouTube, user-generated videos from hundreds of millions of members considered observed literally billions of videos a month.
Google and SEO
Search by this new development in the organic, it is no longer enough to send a video. Video content can be displayed as itcorrectly optimized for search engines (SEO Video). Especially in relation to Google, video SEO quite different than the standard SEO. Google searches the entire Web content (text), but only, Google Video and YouTube for videos.
Your competition is less and your SEO results will be more efficient. Well, if your video to search engines, it is crucial to link to your own website, so you get more traffic and more profit. Remember, if they do not click back to your Place, you do not get more business.
Formula for Success
TubeMogul has created a simple but effective formula to get your videos online location, the greatest exposure and impact. They propose spending 50% of time on the actual video production and creation, 15% of the time on the creation of metadata (keywords, tags, etc.) 20% of the time for choosing the right thumbnail (the single image that people view the video) points, and the remaining 15% of the efforts to promote and> Marketing of the video once it is online.
In Summary
Online video is a powerful and results driven marketing tool because of its visibility, SEO and readings. To produce a successful online video / campaign, certain measures must be taken. First select content that is both appealing and triggers an emotional response with the viewer, second SEO is crucial to find people for your video (remember, the more eyeballs, more traffic /business), third, select a thumbnail to viral separated you from the crowd and draw the viewer into the video, and finally a variety of online communities can go to with your message.
