1. According to general consumer-oriented marketing practices. When marketing your services to the legal community, do not promise results ( "I will win your side to help"), which is the entire foundation of general marketing!
2. Inconsistency in marketing materials. Your stationery, business cards, brochures, website, etc. should be in style, form and wording is identical. This establishes familiarity with your potential customers and promotes a professionalPicture.
3. Not marketing at all. Marketing does not mean sacrificing your integrity or feeling like a used car dealer. Marketing simply communicating with your qualifications and availability to your target prospects. Practiced by the relevant standards in the legal community, it can be a very worthy and effective tool.
4. Failure to have a uniform database of previous customers and prospects to communicate. They should build aDatabase of lawyers have worked you have received requests must reach at networking events or to know the treatment of cases in your field. This list should be regularly contacted at least four times a year to build the image and stick to the fore.
5. Setting rates too low. If a prospect never afraid your prices, they are too low. She deserves your know-how - in the statement. Lawyers often choose an expert on fees and value is, however, oftenperception is greater if you make a higher wage bill.
