Marketing For Attorneys

Lawyers marketing their practice, often fall into these traps when developing their marketing plan. Remember, these 7 simple rules to maximize your chances of success.

The Press Will not Make You Rich. Everyone likes to have their names in lights, but spending time hunting for the reporters from CNN will not put food on the table today evening.
Networking groups can be a time suck. For years, the "Old Boys Club mandated"Networking events. What they do not say was that these meetings take a long time and do not in a steady stream of enterprise.
The cheapest competitors to bankruptcy. Never compete on price. There are always some beginners who like uncut your price of $ 10 to get to the client.
Develop your message. You've got to be different, to stand out. If you do not stand out, you will fade into the background, neverbe seen again.
Image-building is a waste. Pens, table clocks, coffee mugs and T-shirts to do with your company to track not in prospect, to pick up the phone and rent. Nobody says, "Hey, great pen - I think I rent 'll that lawyer!"
Know your market. The attempt to sell complex estate planning packages in a slum? Personal bankruptcy lawyer on Rodeo Drive? It might work, but the odds are very good that with a few holes in the left I'll be your Client schedule.
Your company is marketing - Everything else is window dressing. Your job is to bring in new business in order to pay the bills and you can make a reasonable living. If you do not worry, that new, paying customers then it is not a company - it's an academic exercise.