Every attorney in private practice should have their own marketing plan, period. The plan should be brief, specific, realistic and achievable. Think you're at your company as a marketing attorneys' investment in himself. Billable hours for income today is important, but what to do with the lawyers is not billable time determines your future ... and your company.
Individual marketing plans should set out what each lawyer will do in the next 12 monthsto build, improve and maintain relationships with key customers. It should also strengthen the mandate of the individual lawyer as an expert in their chosen field of law.
To be effective, an individual attorney marketing is to plan ...
• Define a niche ... Specialists command premium fees and the practice in the areas of law they find most challenging and fulfilling.
• Establishment of know-how ... The aim should be to every lawyer, a recognized expert in their chosenArea of the law.
• Focus on industry and related trade associations ... Innovative firms are the establishment of industry practice groups and marketing their services to specific industries. To be active in one or two specific industry associations is the key. Get input on customers who join the group, and to conduct due diligence to ensure that the right way.
• Add a personal contact list ... starting with existing clients and referral sources. Update andExpand the list on constantly, the people know the lawyer, or wants to know.
• Invest in key relationships ... focus on 20 to 30 people, of which the lawyer may spend most of their "networking" time.
• regular visits with top customers ... Ask smart questions, listening, learning, and responds accordingly.
• Type in the first year associates an edge ... by encouraging them to improve their skills, networking, find their niche and learning the law, which servesthe niche. Pair early years with senior rainmaker who can act as a marketing mentors.
Think about hiring them, the clients ... firms do not ... and they hire lawyers they know, like and trust. Want to improve your company lawyers, their time and energy as much as possible about the activities that create and maintain relationships with people in a position to hire or refer you to focus on.
This article was from "The Little Black Book on Law Firm Marketing Source& Business Development ... Everything a managing partner needs to know. "
